Promo items, short for promotional items, are products or items that are customized with a company's logo, brand name, or message and distributed for the purpose of promoting the business, products, or services. These items are typically given away as freebies or gifts to potential and existing customers, employees, business partners, or at events and trade shows to increase brand visibility and create a positive impression. Promo items serve as a form of advertising and marketing that can be highly effective in reaching a wide audience and building brand recognition. They are also commonly known as promotional products or giveaways.